For this year’s Walmart holiday campaign, we transported shoppers to WhoKnewVille—a playful, Seuss-inspired world bursting with unexpected gifts and brands. Across a three-part series, the Knowman, Mindy Lou, Max, and our Grinch (played by Walton Goggins—spoiler alert!) set out to spread the word about Walmart’s unbelievable deals to all the Whos in WhoKnewVille.